Educational Content - Currently the most rapidly growing and engaging niche of content, I’ve been ahead of the curve on using “tips & tricks” or “category expertise” to drive traffic and build brand equity.

Bringing the audience to the brand by showcasing expertise.

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YouTube: Utilizing longform, wide format videos to showcase tips and tricks for useful, engaging content.

TikTok: Shortform, platform specific educational posts in a digestable timeframe.

Instagram: Combining photo and video assets to pile up saves, shares, and comments.

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